by Jodie Renner, fiction editor and author of writing guides
I get a lot of questions from newbie / aspiring authors interested in self-publishing their book. Many don't realize that it's free and relatively easy to publish your book on Amazon as a Kindle e-book. And fast! It takes about 12 hours to appear on amazon.com for sale, and you receive your 70% royalties every month!
ADVANTAGES TO SELF-PUBLISHING ON AMAZON:
- Amazon sells more books than all the other publishers combined.
- It’s free to publish on Amazon.
- It’s fast. You don’t have to wait around for agents to respond. You upload the book and it’s ready to sell in 12 hours or less. You can start earning money right away while you write the next one!
- More and more people are buying e-books. You can take a Kindle or other e-reader anywhere, with more than a thousand books inside it! And e-books are quick and easy to purchase from wherever you/they are – with one-click buying, the e-book appears on your/their Kindle within seconds.
- You get 70% of the list price of your book (if it’s priced between $2.99 and $9.99; otherwise 35%), as opposed to 10-15% from publishers – IF you can get an agent and publisher to accept your book!
- You get to control the pricing, so you can raise or lower the price of your e-book whenever you want, to boost sales.
- It’s easy to upload your book to Amazon and you can revise it as frequently as you want and just keep replacing the one that’s there with a better version.
- You can check your sales stats daily (or hourly) and watch them rise. You can also view stats graphs over time (and geographically) to see what’s working and what isn’t to promote sales.
- You receive your royalty payments every month (one month’s delay), as opposed to annually or quarterly from publishers or distributors.
– Amazon helps promote your book, through your book’s Amazon page, emails they send out mentioning it, and their feature, “Customers who bought this item also bought…”
- If you enroll in KDP Select, you earn money when people borrow your book, you can offer it free for up to 5 days out of every 90 as a promotion, and you can take advantage of other great Kindle promo ideas, like their Kindle Countdown Deals, and their Matchbook program, where, if readers buy or have bought the print version of your book, they can buy the e-book for free.
- You’re in charge of quality control! So you need to guard against publishing it prematurely. Make sure it’s polished and ready! The competition is fierce out there, and reviewers can be very critical if you publish a book full of typos or otherwise hasty or amateurish writing. Don't shoot yourself in the foot and damage your reputation by publishing a less-than-professional book.
- Although publishing it is free, you’ll still need to pay for editing, a cover design, and probably formatting. And you may decide to hire someone to promote it. You should have a budget of at least $1,500 to spend on all this. $2K or more is more realistic.
- You’ll need to do most of your own marketing and promoting (although Amazon does a lot, too), or hire a publicist. But traditional publishers now expect their authors to do a lot of their own promoting, too. Mid-list published authors basically are expected to do all or most of their own promoting, including paying for it.
STEPS FOR SELF-PUBLISHING ON AMAZON:
1. Write with wild abandon.
2. Revise. See my articles “Revising, Editing, and Polishing Your Novel,” “How to Save a Bundle on Editing Costs,” and “How to Slash Your Word Count by 20-50% – and tighten up your story without losing any of the good stuff!”
3. Run it past a critique group or “beta” (volunteer) readers (smart people who read in your genre – don’t need to be writers themselves).
4. Revise again, based on feedback you’ve received from your critique group or beta readers (using your own judgment on what advice to accept and what to ignore, of course).
5. Find and hire a reputable freelance editor who specializes in fiction (if that’s what you write) and reads your genre.
6. Revise, based on the editor’s suggestions.
7. Hire a formatter (or do it yourself if you know a lot about formatting). See my article, “Basic Formatting of Your Manuscript (Formatting 101)”.
8. Hire someone to design an eye-catching, professional looking book cover. Be sure the title and author can be read on the thumbnail size posted on Amazon. Google “book cover designers.” or check the list of Resources on The Kill Zone blog.
9. Publish on Amazon.com, Kindle Direct Publishing (KDP).
- Decide on two categories, add a great book description, think of 7 keyword phrases (search words), and write an interesting author bio, with links and a photo.
- Once it's been up for a while as an e-book and you've had a chance to tweak it if it needs it, consider publishing it in print as well. That's basically free, too. It's Print on Demand, so the books aren't printed until people (or you) order some. But it's surprisingly quick when they/you do!
10. In the meantime, you’ll have already been building up a social network and platform:
- Facebook, Twitter, author website, blog, guest blog posts for others
- Writers’ groups and organizations, Goodreads – lists, giveaways
I suggest, as a minimum, a Facebook page and either a website or a blog. If you don’t have time to blog regularly, create an author website instead.
11. Start actively promoting your book – but don’t be annoying. By the way, Amazon does an excellent job of promoting your book for you, for free, especially if you enroll in KDP Select. See my article on Crime Fiction Collective, "Thanks, Amazon, for Promoting my Book for Free!"
12. Start writing the next one. Or publish a short story based on characters from your book and price it at $0.99. Your second book will help sell your first one.
Good luck with all this! I look forward to seeing your book on sale!
Jodie Renner is a freelance fiction editor and the award-winning author of three craft-of-writing guides in her series An Editor’s Guide to Writing Compelling Fiction: FIRE UP YOUR FICTION, CAPTIVATE YOUR READERS, and WRITING A KILLER THRILLER, as well as two clickable time-saving e-resources, QUICK CLICKS: Spelling List and QUICK CLICKS: Word Usage. She has also organized two anthologies for charity: VOICES FROM THE VALLEYS – Stories and Poems about Life in BC’s Interior, and CHILDHOOD REGAINED – Stories of Hope for Asian Child Workers. Website: www.JodieRenner.com; Facebook. Amazon Author Page.