For now at least, it doesn’t include digital prizes like e-books, and entrants (prizewinners) have to be in the U.S. But the good news is, Amazon sends off the books for you, unlike Goodreads giveaways, where you have to package and mail the prizes yourself. Two disadvantages are that you have to pay full price for your own book (hopefully that will change) and you can’t personalize your prize in any way – you won’t be able to autograph the book or insert a personal note.
You receive a link and can advertise your giveaway anywhere, including on social media, by email or newsletter, and on your blog or website.
I entered my new writing guide, Captivate Your Readers in an Amazon Giveaway on March 2, and I opted to give away 5 copies of my new book. I decided on one win per 40 entries. Over 200 people entered within about 10 hours, including overnight, so the 5 books were won and the contest closed. I opted for the requirement that each entrant follow me on Twitter, so I gained 200 Twitter followers in a few hours. But since the contest was over so quickly, next time I would say one win per 100 or even 150 entries. It was expensive, as I had to pay retail price for my own books, plus the postage, but it did raise awareness for my new title and cause a spike in sales of my books, both print and e-books.