Sunday, May 12, 2013

How to Sell Loads of Books, by Russell Blake

Here's an excellent article I just came across, by Russell Blake. A very comprehensive, down-to-earth, smart plan for selling a lot of books.

Here's the beginning:

"Over the last week, because of my burst of posts on the Kindle Boards, I’ve gotten a number of PMs from authors asking for counsel on one matter or another, so I thought I would take the time to lay out my thoughts so that the info is available to everyone. Obviously, this is intended for authors. Readers, just skip over this, it’s all technical crap you won’t be that interested in, unless you’re a masochist.

This does not represent the only way to do things, but it’s my way, and is the synthesis of everything I’ve learned over the last 23 months of self-publishing:

1) Pick one genre that’s popular and with which you are extremely familiar, and then write in that genre. Stick to it. Don’t hop around. It confuses your potential readers and muddies who you are in their minds, and will hurt your sales. If you want to write different genres, use a pseudonym, and if you like, let your readers know that moniker is you. But stick to one name, one genre, because you’re building your brand, and brand building is a function of clarity – clearly communicating what you do, and what your product is.

2) Write a series. Why? Because readers like series, and you want to give readers what they like. Or you won’t sell as much. You can try stand-alone – I have – but my series outsell my stand-alone books 4 to 1. Once you have at least three books in the series, make the first one free. Earn your income from the rest, but give readers a whole novel to decide whether they like you or not.

3) Write a lot. ...."

For the rest of this great advice, click HERE.

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